{"id":45461,"date":"2010-04-18T10:52:00","date_gmt":"2010-04-18T08:52:00","guid":{"rendered":"https:\/\/tejasborja.com\/un-modelo-empresarial-llamado-tejas-borja\/"},"modified":"2024-11-28T11:07:34","modified_gmt":"2024-11-28T10:07:34","slug":"un-modelo-empresarial-llamado-tejas-borja","status":"publish","type":"post","link":"https:\/\/tejasborja.com\/fr\/un-modelo-empresarial-llamado-tejas-borja\/","title":{"rendered":"UN MOD\u00c8LE D\u2019AFFAIRE, APPEL\u00c9 TEJAS BORJA"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><a href=\"https:\/\/tejasborja.com\/wp-content\/uploads\/2010\/04\/un-modelo-empresarial-llamado-Tejas-Borja-685x1024.jpg\"><img decoding=\"async\" width=\"685\" height=\"1024\" data-src=\"https:\/\/tejasborja.com\/wp-content\/uploads\/2024\/11\/un-modelo-empresarial-llamado-Tejas-Borja-685x1024-1.jpg\" alt=\"Un modelo empresarial llamado Tejas Borja\" class=\"wp-image-43337 lazyload\" title=\"Un modelo empresarial llamado Tejas Borja\" data-srcset=\"https:\/\/tejasborja.com\/wp-content\/uploads\/2024\/11\/un-modelo-empresarial-llamado-Tejas-Borja-685x1024-1.jpg 685w, https:\/\/tejasborja.com\/wp-content\/uploads\/2024\/11\/un-modelo-empresarial-llamado-Tejas-Borja-685x1024-1-201x300.jpg 201w\" data-sizes=\"(max-width: 685px) 100vw, 685px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 685px; --smush-placeholder-aspect-ratio: 685\/1024;\" \/><\/a><\/figure>\n\n\n\n<p><strong>Source: <\/strong>Fernando Giner, le 17\/03\/2010 (<a href=\"http:\/\/www.valenciaplaza.com\/ver\/1159\/Un-modelo-empresarial-llamado-Tejas-Borja.html\">http:\/\/www.valenciaplaza.com\/ver\/1159\/Un-modelo-empresarial-llamado-Tejas-Borja.html<\/a>)<\/p>\n\n\n\n<p>Mardi dernier, j|ai eu l|occasion de visiter une entreprise familiale de Valence&nbsp; de 110 ann\u00e9es de tradition, dans laquelle&nbsp; travaille la troisi\u00e8me g\u00e9n\u00e9ration.<\/p>\n\n\n\n<p>Apr\u00e8s ma rencontre et de conna\u00eetre davantage son d\u00e9veloppement, ses difficult\u00e9s et ses d\u00e9fis actuels, je ne peux, que conclure par une \u00e9vidence : nous devrions \u00eatre fiers de nos entrepreneurs. Dans le cas que je vous commente, l|entreprise s|est sp\u00e9cialis\u00e9e dans la production de tuiles et actuellement, produit plus de 65 millions d|unit\u00e9s par an, dans une usine qui est une r\u00e9f\u00e9rence de haute technologie dans le secteur. Je consid\u00e8re que comme entrepreneurs, ils ont pris de nombreuses d\u00e9cisions et attitudes strat\u00e9giques, courageuses et intelligentes. Sur ce sujet, je souhaiterai faire quelques commentaires, malheureusement par manque d|espace, je suis oblig\u00e9 d\u2019indiquer, seulement cinq d|entre eux, parce qu\u2019ils ont retenu mon attention, mais cette liste n|a pas la moindre intention d|\u00eatre ferm\u00e9e, ni exhaustive. Le premier, comme je l|ai d\u00e9j\u00e0 dit, c\u2019est la sp\u00e9cialisation. Le fait de fabriquer seulement de la tuile, leur permet d\u2019offrir une large gamme de couleurs, de formats et de finitions, capable de satisfaire n\u2019importe quel besoin sur le march\u00e9. Ces d\u00e9cisions ne sont pas facile et comme peu, d\u00e9montrent une chose : qu\u2019en tant que soci\u00e9t\u00e9, ils ont une strat\u00e9gie et savent ce qu\u2019ils veulent.<\/p>\n\n\n\n<p>Le deuxi\u00e8me, a \u00e9t\u00e9 d|investir en augmentant sa capacit\u00e9 et en am\u00e9liorant sa productivit\u00e9 en 2004 et 2006. Les installations sont dignes d\u2019\u00eatre vues, parce qu|elles sont modernes et sont ax\u00e9es sur l|objectif strat\u00e9gique, mais surtout elles sont vaillantes, tr\u00e8s vaillantes. Les ressources g\u00e9n\u00e9r\u00e9es sont r\u00e9investies dans l|entreprise et sont soutenues par des capitaux externes \u00e0 un moment o\u00f9, l\u2019entourage demandait des investissements dans le n\u00e9goce lucratif de la brique. C|est \u00e0 dire, comme actionnaires, ils r\u00e9investissent et prennent des risques.<\/p>\n\n\n\n<p>Le troisi\u00e8me point est son engagement \u00e0 l|internationalisation. Le Portugal, la France et l|Allemagne, mais aussi le golfe persique et les Am\u00e9riques. Avec des r\u00e9seaux de commercialisation et de distribution adapt\u00e9s pour chaque pays. Seules les personnes qui ont essay\u00e9 de vendre dans des pays comme la France, savent comment c\u2019est dur et difficile d|essayer d\u2019entrer et se faire une place dans des r\u00e9gions hautement prot\u00e9g\u00e9es et ferm\u00e9es. Par cons\u00e9quent, \u00eatre comp\u00e9titif et avoir une productivit\u00e9 ad\u00e9quate deviennent des \u00e9l\u00e9ments cl\u00e9s pour r\u00e9ussir dans les march\u00e9s internationaux.<\/p>\n\n\n\n<p>Le suivant c\u2019est la quantit\u00e9 d|espace, de personnes et de temps, c\u2019est-\u00e0-dire, les ressources et les efforts, l|argent destin\u00e9 \u00e0 l|innovation et au d\u00e9veloppement. Les unit\u00e9s et les d\u00e9partements qui travaillent exclusivement pour obtenir des nouveaux produits et mieux s\u2019adapter aux besoins de ses clients. Les investissements \u00e0 court terme, ne seront rentables, mais sont indispensables pour atteindre la position et la productivit\u00e9 souhait\u00e9es.<\/p>\n\n\n\n<p>Et, enfin, non des moindres, j|ai \u00e9t\u00e9 impressionn\u00e9 par la capacit\u00e9 d\u2019effort et de travail combin\u00e9 avec une grande dose d|humilit\u00e9 et de simplicit\u00e9 qui les motivent \u00e0 se pr\u00e9parer et \u00e0 se former pour les prochains d\u00e9fis qui seront pr\u00e9sents, durant la prochaine d\u00e9cennie en mati\u00e8re \u00e9conomique.<\/p>\n\n\n\n<p>\u00catre avec Pablo Casanova, suppose r\u00e9affirmer des choses que je savais d\u00e9j\u00e0, ou comme je l|avais imagin\u00e9 pour quelques unes, et c\u2019est un authentique mod\u00e8le qui me permet dire haut et fort que nous devons \u00eatre fiers de nos entrepreneurs et je laisse la suivante question \u00e0 qui correspond: Que devrais faire de plus, une entreprise qui se sp\u00e9cialise, investie, s|internationalise et innove pour faire face \u00e0 la crise? Ne pensez-vous pas qu\u2019ils m\u00e9ritent l|appui et le soutien du monde, pour affronter ces moments difficiles?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mardi dernier, j|ai eu l|occasion de visiter une entreprise familiale de Valence\u00a0 de 110 ann\u00e9es de tradition, dans laquelle\u00a0 travaille la troisi\u00e8me g\u00e9n\u00e9ration.<\/p>\n","protected":false},"author":4,"featured_media":43341,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","footnotes":""},"categories":[536],"tags":[],"class_list":["post-45461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UN MOD\u00c8LE D\u2019AFFAIRE, APPEL\u00c9 TEJAS BORJA - Tejas Borja<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tejasborja.com\/fr\/un-modelo-empresarial-llamado-tejas-borja\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UN MOD\u00c8LE D\u2019AFFAIRE, APPEL\u00c9 TEJAS BORJA - 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